When should I use an image click test?

The image click test shows a respondent a static image and asks where they would click to do something. It answers the same question as a first-click test: when someone wants to get this done, do they reach for the spot you intended.

When to reach for it

Reach for this when you do not have a Figma prototype but you do have an image of what you want to test, such as a screenshot, a mockup, or a marketing page. If your design is a live Figma prototype, use the First-click test instead, since it embeds the prototype screen directly. If you want to map where attention lands across an image rather than test one target, use the Hotspot heatmap.

Good to know

You write the task and upload the image you want people to click on. Results place the clicks over the image and show the total clicks and average time to click. Word the task around what the person is trying to do, not the button label, so you are testing findability rather than reading. Because the image is static, this also lets you test a design before any prototype exists.