When should I use a copy test?

Use a Copy test when you have two to four ways to say the same thing and want respondents to choose the one that lands best. It works for headlines, button labels, value propositions, onboarding messages, and other short pieces of copy.

When to reach for it

A Copy test answers a relative question: “Which of these versions do you prefer?” Use it once you have a small set of real options to compare.

If you want respondents to compare images or visual designs, use a Preference test. If you want an open reaction to one piece of copy, use Open text instead.

Set up the test

Write the question, then add between two and four text variants. Keep each variant focused on the same job so the comparison is useful. You can ask respondents why they made their choice and make the choice optional.

Read the results

Results show the response count for each variant. If you asked why, the written reasons appear under the variant each respondent chose.